Today, over 85% of new homes built in America that are over 3,500 square feet feature a walk-in pantry, reportedly the most desirable kitchen feature for new homebuyers, according to a 2019 report.Ĭelebrities can be credited - at least, in part - for making the pantry a modern-day status symbol. This design shift paved the way for many modern American pantries to feature sweeping floor-to-ceiling, wall-to-wall cabinetry and walk-in storage spaces. As open floor plans became popular in the 1950s, kitchens emerged into plain view. Throughout the next century, pantries started being built in middle-class homes. This small space, tucked between the kitchen and dining room, was a marker of status - an area to hide both the food and the people who prepared it. In the late 1800s, the butler's pantry emerged as an architectural trend among high society. It was purely functional, not a place to show off to others. The pantry - derived from the Latin word for bread, "panis" - was originally a hidden space for storing food. How did the perfectly organized pantry become so ubiquitous in the digital age? And what does it say about the expectations of being a good homemaker? When pantries became pretty Most people can relate to finding half-empty cereal boxes squirreled away in the cupboard or letting produce sit just a bit too long in a refrigerator drawer.īut for a subset of social media denizens, such sacrileges would never grace their feeds.Īs someone who studies digital consumer culture, I've noticed an uptick in glamorized, stylized and fully stocked pantries on TikTok and Instagram, giving rise to a content genre I dub "pantry porn." Nowhere is this more evident than the kitchen pantry. In today's consumer culture, "a place for everything and everything in its place" isn't just a mantra it's big business. Rows of flavored seltzer water stacked in double-decker plastic bins. Wicker baskets filled with packages of pasta, crackers and snacks. Neatly aligned glass spice jars tagged with printed white labels. This article was originally published on The Conversation.
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